We do what others won't...
So tomorrow we can do what others can't...
About Playsmart
Founded in 2015, Playsmart has evolved from being one of the leading toy distributors in the region to an umbrella company with a diverse portfolio of products – Baby essentials, Toys, Health & Fitness, Apparel, Leisure and Entertainment. Playsmart, a top brand distribution company represents the world’s popular brands, most sought-after licenses, and source quality products meeting international quality benchmarks. We have a young, dynamic team with verve and style, led by industry specialists adding the tempering of experience and vision. Today, Playsmart is privileged to hold a substantial share of branded toy supplies across UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, Oman, Jordan, Malaysia, India and Russia.
We believe in providing brands with the perfect on-ground support with seamless logistics, a strong distribution network, impactful branding and marketing. For the end consumer, Playsmart offers top quality products, trendy, in vogue and at the right price.
Our Mission
At Playsmart we foster an environment of creativity, productivity and ingenuity. We strive to facilitate knowledge sharing and fun, unique and empowering experiences for children and families alike through our array of optimised, secure and cutting-edge products.
Our Vision
At the core of our brand resides wellness and reliability. We envision to continuously engineer and orchestrate diverse and innovative products that inspire growth, safeguard well-being and enhance the quality of life.
What we do
Toys for the young mind
A child’s development starts from day one, and that is why the right toys are so important for the young mind. When selecting a toy, we all look for quality, fun elements, and learning. It is also very important to get a toy that is age-appropriate, to help strengthen your child’s cognitive, emotional and motor development. The toy then imparts maximum impact and continues to engage the child’s interest.
Children of all ages love working with their hands to create arts and crafts. Art and craft for kids can be anything from pencil drawing and painting to origami and other crafts. It is a medium for children to express themselves and let their creative juices flow. Working with materials teaches them about colors, shapes and textures. How things work and how they fit together, enhancing their hand-eye coordination and building levels of manual dexterity.
We take pride to be the top toy distributor in UAE and partner with some of the world’s best companies that conduct ample research, design and manufacture top-quality children’s toys for their safety, nourishment and intellectual development. We firmly believe that toys are the tools that unlock potential!
“Toys are children’s words and play is their language”
-Gary L. Landreth
Baby Essentials
Our babies are the most cherished extension of ourselves. We want to pamper them, cosset them, and provide them with the best. At Playsmart we understand this sentiment, and that is the reason we bring you only the best baby essentials available in today’s market. We employ our expert knowledge and creativity with utmost care and dedication to deliver products that will help make your parenthood journey the most memorable and inspiring.
From baby monitors to rockers and nappers to feeding solutions, we supply safe and reliable products that help parents prepare for a new baby and take care of him or her after they arrive. We represent leading international baby brands for Maternity, Feeding, Gear, Sleep & Comfort, Safety, Care & Hygiene, Bath & Potty, Infant Activity, and Travel Accessories.
We are proud of our committed and well-known partnering brands.
“It is the nature of babies to be in bliss!”
-Deepak Chopra
Leisure & Entertainment
Playsmart has been successfully expanding its business with an excellent diversification of products and secured the top place in the list of wholesale distribution companies. Our entry into the vertical of Leisure and Entertainment products is our latest venture.
We design and create specialty merchandise such as branded t-shirts, mugs, bags, caps, footwear, wrist bands and more, which are supplied to the region’s most sought-after leisure and entertainment hot spots such as Dubai Parks and Resorts and other major recreation centers in UAE like Warner Bros, IMG World of Adventure, Global Village and many more.
“We aren’t in an information age; we are in an entertainment age.”
– Tony Robbins
Apparels
Playsmart Apparel distributors have first-hand experience at all stages of the design-to-sale journey, we are passionate about employing our expertise to assist our partners in executing their vision and staying ahead in the fashion game.
Our expansion of product offerings into fashion apparel is in line with our ongoing commitment to producing reliable, high-quality products. We manufacture and source our own fabrics within the company. We pride ourselves in this ingenuity and resourcefulness that also distinguishes us from other apparel manufacturers in the region. Owing to reduced manufacturing costs of fabrics, we can offer our garments and apparel at competitive prices in the market, creating a niche for ourselves.
“You can have anything you want in life if you dress for it!”
– Edith Head
Fitness & Sports
Health and fitness are the cornerstones of a happy lifestyle. It is important to have the right equipment to help you stay fit. Playsmart’s range of fitness gear and equipment are designed by experts, to provide you with maximum impact for your effort. Our brands are ideal partners in your quest for the perfect body and healthy lifestyle, adding an element of fun and making your journey more exciting and rewarding.
Fulfilling the promise of enhancing wellness is at the heart of our brand, Playsmart provides a diverse array of health and fitness solutions. Our tools and equipment are produced by experts in the field, relying on scientific data and optimized to boost physical fitness that in turn improves mental and emotional wellbeing. We understand that health and fitness go together to attain control over our bodies. Our goal is to ensure that the products we engineer support you in your commitment to enhancing the quality of your life.
“The only person you are destined to become is the person you decide to be.“
– Ralph Waldo Emerson
Our Strengths
Retail Presence
Toys wholesale and retail environments are hyper-competitive places, and strong visual merchandising is undeniably impactful on customer experience. Visual merchandising presents a retailer’s physical store an enticing way to attract customers. In today’s market, visual merchandising infuses artistry and data science, enabling retailers to get their message across faster and with superior impact.
Our creative and production team works in tandem to design and implement significant visual displays not to just look alluring but also to fuel retail purchases. Over the years, Playsmart has successfully implemented revamps of existing displays as well as created brand new ones that ignite customer imaginations.
Our Retails Partners
Digital Presence
Presence is how your business exists and portrays itself. As online channels continue to grow in number and influence, it’s crucial that businesses have a strong digital presence so they can raise toy wholesale market brand awareness, reach potential customers, engage target audiences and drive growth.
Partnering with Playsmart, a brand distribution company gives all brands automatic digital exposure, as we partner with all leading online portals including specialized online brand supplier platforms and marketplaces. Our in-house analytics department continuously monitors market trends and customer satisfaction indices and ensures optimal click-to-conversions. We are present on all leading social media platforms and provide brand-wise social media feeds. We use our in-house customer database, and customize our data feeds, to keep our customers educated and informed.
Our Digital Partners
Logistical Presence
Our Locations
Being based in Dubai – a strategic hub for brand wholesale distributors, Playsmart provides the ears on the grounds for international brands, as well as the hands and legs (sales & logistics) in the region. Global presence is increased brand recognition and credibility from customers, competitors and the public alike. Playsmart provides regional expertise to our brands, an understanding of the market, and strong logistics solutions including warehousing and transport in each of the regions we are operational in, providing the means to penetrate and cover the market.
We are strongly focused on the steady expansion of our brand distribution company services into international markets like Europe, Africa, and India to have a stronger foothold in the global market and to broaden our international presence for brand wholesale distributors.
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